My Process

You need more than just 'a recruiter' to help you attract the best sales talent to your company.

For many companies with important sales roles to fill, hiring a recruiter (or recruiting agency) can seem like the obvious next step. Trouble is, the ‘typical’ recruiter process has its limitations.

You brief them, they bring you a list of candidates, and… you’re left with some tough decisions.

If you’re lucky, the right people are on that list somewhere. If not – well, maybe you start over with another recruiter. Roll the dice, spin the wheel again.

Working with an experienced Recruitment Partner is different

I partner with emerging tech companies who want an expert they can rely on – someone with the experience to guide their hiring strategy, who can go the extra mile to ensure they get the right people into the right sales & GTM roles.

Because when your quarterly revenue depends on finding, attracting and closing the best sales talent, you can’t leave anything to chance.

I work with startups and high-growth companies in the technology and cybersecurity spaces who need high quality sales & GTM recruitment services that have an impact on their bottom line.

And when the stakes are high, it takes more than ‘just another recruiter’ to give you the best chance of success…

How I can help you build an all-star sales team that grows your company’s revenue

I believe you should be able to rely on your sales recruitment partner to do much more than just bring you names of candidates.

That’s why I offer a personal, boutique service that goes beyond the limitations of the typical ‘agency model’:

Perhaps you need help defining exactly who you should be looking for in your key sales roles? I can help you get those all-important job descriptions and candidate profiles right the first time…

With over two decades’ recruiting experience with successful startups and tech companies like VMWare, Carbon Black, Forward Networks, Fortify SW, Armis and Soul Machines, I’ve developed an intuitive understanding of the needs and deal motions sales teams go through.

Maybe you need someone to strategize with, to bounce ideas off, to hear and assess your needs before recommending a plan of action?

I love to collaborate, so I can help you with all that and more. My client & colleague Denis Maynard, CRO at Forward Networks, said:

Dinna has the willingness to get that level of detail and understand the personality traits…

The reality is that, like a lot of industries, recruiters can be hit & miss… but there are some who take the time to build a relationship with the client. Dinna hit it off with my team straight away.

Denis Maynard CRO, Forward Networks

And if you’re looking for a recruitment partner who takes the time to really ‘get’ your company, your culture and the roles you’re looking to fill, then we should be a good fit…

I’ve spent years in the field honing the vital ‘soft skills’ behind truly successful hiring projects – like listening, empathy and communication. As Kane Lightowler, SVP Sales at Carbon Black said:

She was the best in communication I’ve worked with in recruiting…

We built a collaborative partnership… Dinna was quick to understand what we were looking for in candidates. I’ve worked with many recruiters, many of whom are just looking to make ‘good enough’ placements and move on… but Dinna works to understand our needs.

Kane Lightowler (Former) SVP Sales, Carbon Black

I’ve helped companies successfully acquire game-changing talent for over 25 years, building up a wealth of industry experience and a network of useful contacts along the way.

It’s as much fun for me today as ever, and I relish every new challenge to help my wonderful clients build their next all-star sales teams!

Now let’s discuss your company’s hiring needs…

Based in the Greater Bay Area, CA, I work on a contract or retained basis with ambitious startups and fast-growth companies in North America who need help finding and recruiting the best sales talent out there.

As your Senior Sales & GTM Recruitment Partner you’ll always have direct access to my personal experience, network and insight – I’m not an agency, and won’t hand you off to junior team members when you need me.

Partnering with my clients on talent acquisition projects in this way means I can only take on a limited number of new clients each year – so I recommend getting in touch today if you’d like to discuss a project.

Looking for a Senior Sales & GTM Recruitment Partner you can trust? Head to this page to contact me with details of your project.

Dinna understand the business of recruiting in great depth!

Working with Dinna is easy. I now consider her a friend and we had a great time collaborating together. Not only is she a rock star recruiter Dinna cares deeply about the business, the output, and about making sure the right people are in the right roles at the right time.

Amy Guiel Director of Talent Acquisition, Carbon Black

Dinna knew what I was looking for she did not waste a lot of time …

She was able to source really good candidates and she would do the screening and only get me qualified people, not just throwing names on my calendar for me to screen.

Trent Greenwood Senior Sales Engineering Leader, VMware CarbonBlack

I think of Dinna as really a business partner…

A lot of recruiter companies just fill your inbox with candidates, but Dinna did the work and went to the next level or two beyond.

Scott Adams Sr. Director Sales, VMware CarbonBlack